In February I was at a conference where LinkedIn marketing professionals were showing everyone how to "Pimp your profile." It was a lighthearted review of your LinkedIn page with suggestions and tips to make it better, along with a nice professional photo. Ironically, when one of the marketing pros sat with me, the first thing she said was, "What's this about.me link you have here?" Our discussion then went on for 15 minutes of the benefits and advantages of this lovely tool, which she had not seen before, but I'm happy to share with you today!
About.Me is quite simple, yet amazingly great! It is essentially a hub, or central spot to point everyone to, for all your social and online profiles and, or, properties. Mine for example, is a mixture of personal and professional flare with links to my Twitter and LinkedIn profiles along with, of course, this blog. I have it on my business cards, and I use it as the primary link I provide folks so they can reach me. It's a great central area, where you can use beautiful imagery the site has, or be very creative and artistic given the depth of your talents.
When logging into About.Me, you'll have the options of connecting with a new account, or linking to your Facebook or Twitter. As always, especially with Facebook, I always suggest thinking about this, as when you log in like this, you not only grant access to the account but you also add a new layer of management to ensure postings are displayed as, and to whom, you want them to.
After logging in, you'll have the simple options of adding a bio (which you can add HTML to if you are knowledgeable on it), you can choose a background or upload your own (I designed my own in photoshop), change colors, fonts, and the most powerful, "add a service."
Adding a service means you can then link any of your social properties you would like. Today, you can add naturally any of the following:
In addition, you can click the "Add a URL" button and add any custom URL, like your web site, team's site, or other social platform not shown above.
Once added, anyone can then click on the icon of these items in your About.Me profile, and viola, they have your latest updates, information and can link directly to you on these platforms.
After set up, there is a great dashboard providing you insights into views, clicks, and links to you, along with historical views, time spent on page, and new visitors. Above those details, you also get Klout integration (our tool from last Tuesday), showing your Klout score, total reach, amplification and your network!
In addition, About.Me is partnered with Moo.com to provide business cards that are like your new, beautiful About.Me profile as well! Finally, you can even have an email address if you like, ending in "@about.me".
All together, it's hard to find a more flexible, customized front end to send all your online friends and visitors too so they can find out more about you, connect to you in all the places you want to share, and provide a great service! About.Me should definitely be in everyone's social tool box when it comes to displaying your brand!
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